01 / Company Website
HARVESTFLOW
A company website for food-service purchasing, corporate procurement, and employee benefits, connecting products, service options, and digital capabilities.
Visit company website ↗RoleProject lead and product direction
PeriodSummer 2026
StatusPublic website · iterating
The Challenge
Help buyers identify the right products and services before starting a focused business inquiry.
Website Experience
Explore the public site's product page and mobile entry. Captures include the site's brand artwork; open either image for a closer look.
Approach
- Separate product discovery, service exploration, and purchasing inquiries
- Organize the catalogue around rice, cooking oil, and corporate gift sets
- Clarify the relationship between the company and its AI, ERP, and fulfillment initiatives
Information Architecture
- Brand: home, company profile, and business portfolio
- Products: categories, specifications, and purchasing scenarios
- Service: solutions, news, and contact routes
Design Decisions
Separate products and purchasing scenarios before the inquiry
Different buyers arrive with different information needs.
The product page supports category and specification lookup. Solutions start from food-service, procurement, and employee-benefit needs. Both paths lead to a clear inquiry entry.
HARVESTFLOW · Products ↗HARVESTFLOW · Solutions ↗Outcomes
- Six primary sections available on the public website
- Separate discovery paths for products and services
- Explicit stages for the digital business initiatives
Discuss this project
Interested in this project’s methods, implementation, or tradeoffs? I welcome a conversation by email.